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Blog posts of '2016' 'December'

Reduce Your Cart Abandonment Rate With This One Simple Fix

For most e-Commerce businesses, a chief concern is how to convert visitors into customers. The average cart abandonment rate is around 70 and it’s the eternal headache for e-commerce businesses. Watching customers go halfway through the process only to abandon their purchase. 

So how can we minimise this and make sure that we get more customer to the sales finish line?

There are many ways to reduce the likelihood of cart abandonment but ultimately all our efforts are to make the customer experience as easy and frictionless as possible. It’s suggested that checkout optimisation can reduce cart abandonment by around 35% and an address validation service like the one Postcodes4U provides is a great way to do that. 

Read on to find out why it can be an easy but effective way to optimise your customer’s checkout experience and reduce cart abandonment rate. 

 1. Makes it Easy and Quick

The more work you leave your customers to do, the less likely they are to complete it. Some addresses can be long and complicated to fill in, especially if the address fields aren’t set out properly. It might not seem like a big task but remember that we want to make the checkout process as easy as possible.

Having an address lookup service integrated in your checkout process to fill in the form automatically reduces work for your customer, making it less likely that they will lose interest and abandon their purchase. 

2. Builds confidence

The more confident a customer feels that a delivery will be successful the more likely they’ll be to complete the checkout process and make their purchase. Knowing that their address is automatically filled in in a format that will be validated and recognised by delivery services is reassuring to customers as they know it’s less likely their parcel will go missing. 

3. Shows Authenticity

If your checkout forms fail to build trust and credibility, it’s likely that you’re losing out on a lot of potential business. Many people, even in this day and age when e-commerce is so widespread, can be nervous providing their personal and financial details over the internet. A postcode lookup service can be a really simple way to reduce this fear and show customers that you are credible and authentic.

In particular if you use Postcode4U’s service that utilises the Postcode Address File (PAF®) from the Royal Mail which is the most up-to-date and complete address database in the UK containing over 31 million addresses. The Royal Mail is a trusted institution known to everyone in the UK. 

How Postcodes4u can help:

Installing an address lookup service is a simple way to ease the friction of the checkout process and reduce cart abandonment rates maximising sales and growing your business. Postcodes4U address validation services can help you do just that. 

Get started now with 30 free search credits. 

Find the right plugin for your e-commerce platform or get in touch to find out more.